Opening Remarks In modern fast-paced business world, staying ahead of the competition is crucial. Market research has traditionally been a core strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are transforming how companies collect, process, and utilize

Overview Social media marketing is evolving significantly in recent years, shaped by shifts in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape is the emergence of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of organizations and marketers worldwid